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Session Recording is a qualitative research tool whereby browsing sessions of real website visitors are recorded and then later used to glean deep behavioral insights. Such data enables you to make confident business decisions that are not only logical but also data-backed. You can always revisit those recordings and glean deeper and newer insights.

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Let us look at some of the benefits that businesses can reap by using session recording:. It captures every aspect of how visitors interact with your website and helps you understand and analyze visitor behavior in a more nuanced and detailed manner. It also helps marketers and business owners empathize with the end-users as they see in raw form their exact session journey and elements that throw them off. In a way, session recording helps you gain first-hand experience of what your visitors experience when they come to your website.

This essentially means that you can identify areas that make users bounce off, you can identify user frustration through rage clicks, you can identify if certain elements on your Average size bbw cougars are confusing or misleading the user. Being able to identify these problem areas enables businesses to plan and de better UI to deliver better customer experience. Are you struggling with low conversions or a high bounce rate? Are your visitors getting distracted from the main CTA? s derived via qualitative research tools like Google Analytics only tell you where each of your metrics stands.

With session recording, you can decipher why your website is experiencing a high bounce rate, or why not enough visitors are submitting your lead generation forms, or why visitors are clicking everywhere on the but the CTA, and so on. You can identify the reason or driving factor behind each of your metrics, and then efficiently fix the leaks in your conversion funnel and make elements that are good even better.

Most session recording tools allow you to filter the recorded user sessions based on specific user actions, certain events, geography, and much more. Plus, viewing the sessions of those visitors that fall off the funnel can give you deeper insights into why the fall-off happened — what in your funnel triggered the visitor s to bounce off rather than convert. With session recording, you utilize visual data to make data-backed decisions that ultimately shoot your conversion graph right up. Session recording helps you gauge the performance of different campaigns that you run.

You can segment your recordings based on a of parameters like UTM source, referrals, and so on to understand the response that each marketing or advertising campaign gets from visitors, and to identify if their landing s are engaging enough to make visitors convert.

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You can use session recording to ascertain the quality of traffic that you receive on it, and then use that data to identify which ad source drives quality traffic to your blogs, which ones send low intent audience, which ones send bots and so on. Discovering such details will help you choose the right ad channels and also optimize your ad spends.

How happy your customers are with your products and services also depends on the quality of customer support that you provide. In the digital world, millions of things can go wrong, and it sometimes becomes difficult for support executives to understand the problem when the customers themselves are not sure what went wrong or when an issue is difficult to reproduce.

There are a few challenges that hinder support executives in providing effective solutions without much to-and-fro. These can be the lack of historical context around the issue, inability to procure screenshots of the issue, and so on. You can help customers by co-browsing with them to see what they see live at a 1 to 5 seconds delay. Session recording can also help you find and bridge the gap between what visitors claim to have done on your website and what they actually did.

You can also use live session replay to co-browse in real-time and find effective solutions. Traditional analytics methods often fall short when Average size bbw cougars comes to capturing the performance of these dynamic elements. However, session recording tools can easily record user interaction on these elements and give you a full picture as to whether these are helping you to optimize conversion rates or are creating friction leading to non-conversion.

By providing data on both static and dynamic elements of your website, session recording fully equips you to tackle any problem that is thrown at you. Without goals, you will merely be stuck in a maze with no clue where to start and where to finish. Average size bbw cougars will inevitably end up wasting valuable resources both in terms of time, money, and manpower, and reach nowhere in terms of insights. In fact, before even deciding that session recording is Average size bbw cougars go-to method, you need to have a clearly defined goal s in mind. The goal can be, for example, increasing the submission of lead generation forms in case of a B2B Saas business or; increasing readership of articles and blogs in case of a news site or; increasing the s of successful orders in case of an eCommerce store.

Without goals, you will be like a train with no destination that is going on and on without reaching anywhere. The second step here is to choose a session recording tool. Missing out on even one type of visitor or even a single channel means endless lost opportunities for you. The next check-box on the list pertains to ease of use. You will only end up investing precious dollars in the wrong tool and wasting your manpower, whose time could have gone into something more useful and profitable.

For instance, choosing a tool that does session replays and goal tracking together would simplify the range of work that needs to be put in. This is because a it would be a seamless setup since connectivity would be out of the box; time spent on integrating multiple tools would be saved. And b the site would not be slowed down by multiple tracking codes for each tool.

Choose a tool that even a layman with no technical background can set-up, deploy, and operate. This will allow for more than one set of eyes looking at the recordings and bring in fresh and unique insights from people company-wide — both techie and non-techie. Things in the online world change in days, let alone months or years. Hence, it is imperative that you choose a tool that is capable of adapting to change. It should be versatile enough to adapt to the most recent updates and features without much manual configuration being involved. Otherwise, as new technologies emerge, the tool you choose will slowly become obsolete.

Additionally, your recording tool should not be too heavy. This necessarily means that installing it onto your website to record sessions should not slow your website down. This happening would mean only one thing — your website will keep loading or crashing and deliver a bad user experience UX. Hence, it should be lightweight. When a person comes online, no matter which website they go on, at one point or another, they end up filling personal information either to -up, -in, subscribe, checkout, and so on.

Ensure that the tool you choose gives you enough freedom to ensure information security. Some tools omit the recording of personal data altogether, while others simply blur-out sensitive information and ensures data encryption. It is recommended to select one that lets the user customize what data is not to be captured. This is just a one-time process and ensures that only the right data is ignored, and you do not miss out on important information.

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Take a look at the list of requirements you have when it comes to data protection and then, based on that, choose a tool that empowers you to respect those requirements. Apart from these parameters, there are a of review websites like G2Crowd, TrustRadius, etc. After you have defined your goal s and decided on a tool, the next step is setting up the tool for data collection.

This is a crucial step as the proficiency with which this step is carried out will determine the success of the stages that follow. Without installing the code, your tool will not be able to collect the data you need. The second step is setting up the tool and configuring it basis the business needs. Average size bbw cougars step includes 3 stages of decision making:. Ignoring these factors brings in the risk of the collected data to be non-representative of the wider audience. Take a look at this traffic and sales statistics around Black Friday,which points to the fact that buyer behavior drastically changes as Black Friday and Cyber Monday make an appearance:.

Next comes the analysis stage. At the end of the collection period, you will have a mine of data to dig deep to gather actionable visitor behavior insights. Again, the analysis of your collected data will flow from the goal s you set, otherwise, you will not know where to start. The first thing to keep in mind when analyzing user sessions is watching enough recorded sessions for the sample to be representative. If something catches your eye, quickly note down the observation along with the exact instance when it occurred. Categorizing them with labels help streamline how hypotheses are formulated.

The second is filtering the recorded visitor sessions. You can filter the recording based on browsers, UTM source, devices, geography, and much more — the possibilities are endless. Create segments based on characteristics that certain sets of visitors share with each other. For instance, you can create a segment of visitors who landed on your website via an ad on Google through their desktops, using Chrome.

Or you can choose to view recordings of only those visitors who landed on your product via a sponsored ad on the Instagram app, using their mobile phones, and who are based in Europe.

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You can also segment visitors based on specific events, goal converters, funnel drop-off, or survey respondents as these segments have the potential of adding another dimension to the analysis. The segment you create will depend on the kind of insights you are looking for.

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Session Recording